A good race stands or falls with the right sports nutrition: without energy it becomes difficult, if not impossible for athletes to cross the finish line. Therefore, Challenge Almere-Amsterdam is proud to announce that Powerbar will remain Official Nutrition Partner of the race once again in 2024.
For athletes, this means that they will be provided with Powerbar sports drinks, gels and bars at the aid stations along the way, both while cycling and running. Well before the race, of course, an overview of which products will be offered at which aid stations will follow. “Either way, these are products that will give you enough energy to keep going for another few hours,” said organizer Jefry Visser. “Powerbar products have proven themselves for years and the brand is a leader in the field of sports nutrition. That makes it so wonderful that Powerbar is committing to our race again.”
Powerbar also shows its satisfaction with the renewal of the cooperation. “Challenge Almere has been a highlight in Powerbars event calendar for 4 years now. It’s an honor to support this project with energy and nutrition information. This year we will even present parts of our new Black Line on course. We are very excited to show the State-of-the-art nutrition science,” said Head of Marketing Tim Huppertz.
