PowerBar will be the official Nutrition Partner of CHALLENGEALMERE-AMSTERDAM for two consecutive years. During the European Championships Long Distance as well as during the ITU World Championship Multisport 2020 PowerBar will provide the athletes with gels, bars and isodrinks.
Andreas Petrik, Head of Marketing for Active Nutrition International GmbH, explains: PowerBar has been the top provider of high-quality sports nutrition in triathlons for over 30 years. “For both CHALLENGEALMERE-AMSTERDAM and us, it’s all about the athletes. All their knowledge and experience of the sport can help us to develop even better products for the king of endurance sports nutrition and we look forward to helping athletes achieve their ultimate finish line moment.”
Jort Vlam, CHALLENGEALMERE-AMSTERDAM Commercial Director, goes on to explain: “This partnership with PowerBar, the leading expert in sports nutrition, is fantastic news. For our athletes, nutrition is the so-called ‘fourth discipline’ in a triathlon and plays a significant role in their success. Naturally, we want to give them the best there is. With a large selection of high-quality products to suit a range of tastes, PowerBar will play a crucial part over the next two years by giving our participants (from over 50 different countries) the best day of their lives during our race.”