CHALLENGEFAMILY launches their new webshop with high quality products for beginner, established and pro triathletes

On April 17th, CHALLENGEFAMILY will introduce their new webshop. This online store will stock CHALLENGEFAMILY branded products by Taymory and Holfelder and also CHALLENGEFAMILY licensees REBORN and Dare2Tri. More products will be added during the year. Needless to say that all products are produced in high quality and material according to EU standards.

Triathletes can visit the new CHALLENGEFAMILY webshop if they are in need of new triathlon equipment. There will be a choice of products for both men and women. The initial products on sale will vary from cycling/running glasses to cycling pants, from wetsuits to swimming goggles. You’ll find almost everything a triathlete needs in training or racing. In the nearby future, the collection will be extended with more items and designs.

The goal for CHALLENGEFAMILY is to offer a high quality and functional collection for all CHALLENGEFAMILY triathletes and fans. Therefore all products are from premium partner brands in triathlon, in order to guarantee the quality of the sport performance wear. Above all, the handling of the webshop will be quick and easy and prompt delivery of merchandise throughout the whole of Europe guaranteed.

The webshop collection will also be for sale at the official CHALLENGEFAMILY merchandise shop at CHALLENGEFAMILY races.

The bike pants available on the webshop deserve some special attention in particular. They are made with a TM Evo Pad; a global novelty by Teosport. This pad comes with double backing, perfect for long distance rides. The shorts have a large surface, bigger than the regular ones but with a lower density that ensures higher comfort. The breathability factor is guaranteed by the micro perforation.

More details:


About Taymory

Taymory is a leading brand in design and technical sports clothes customization for triathlon, swimming, cycling and running. The brand is based on a wide range of high level collection clothes for optimum perfomance in these four sports.

Taymory was created in Barcelona in 2011 by Omar Tayara, an Olympic triathlete in Beijing 2008, and Javier Lozano, whose incredible experience in the textile sector paved the way for the brand’s success. They put their strengths together with aim of creating a fresh and original brand made by and for athletes. A brand that places high value on design, creativity and technical specialization of its garments.

Nowadays, Taymory is represented in 42 countries all around the globe and its business extends from the retail sector through to dressing athletes, teams, companies and any other collective. Every garment is handcrafted in Taymory’s own factories located in Maresme, Barcelona. Everything is manufactured here, which ensures local labor, free from child exploitation.


About Holfelder

In 1983 Mr. Eugen Holfelder (senior) decided to invest some money in a stitching machine.

This lead to the establishment of the Holfelder company. The company embroidered high quality textiles for brands like ‘Bogner’ and ‘BMW’ having recognised the importance of customized designs, in due course, the idea of corporate fashion was born and the company continued to grow year by year.

Holfelder’s son, Peter Holfelder, together with Günter Elsner-Probst took over the company in 2010. Since then, the demand for an ‘all-in-one’ solution with specially produced items, storage and delivery to customers has grown considerably.

Holfelder has the full expertise in this field and you can be sure to have an amazing partner at your side.